Charleen the Cow – AI Voice Kiosk Experience for Agricultural Fairs & Expositions

Client Background

The International Association of Fairs & Expositions (IAFE) gathers agricultural leaders, educators, and exhibitors from across the country to celebrate the traditions and innovations of American fairs. They needed a friendly, family-centered conversational character to serve as a welcoming presence — one that captures the charm of rural life while communicating in a modern, accessible format.

Charleen the Cow was created as a bright, multicolored Jersey cow mascot who travels from barns to expo halls, teaching visitors about agriculture, farm life, and the value of rural communities. Her tone is warm, a little sassy, and unmistakably fun, creating memorable interactions for guests of all ages.

Project Goals

1. Create a Charming, Agriculture-Themed Character:
   Build a personality that embraces humor, heart, and down-home friendliness while being instantly lovable to children and adults.
2. Support Educational Messaging:
   Teach families about farming, dairy life, rural communities, and agricultural heritage through simple, engaging conversations.
3. Provide a Safe, Family-Appropriate AI Experience:
   Ensure strict content boundaries (no politics, health advice, religion, or commerce) while maintaining a friendly, warm, inclusive tone.
4. Enhance Engagement at Fairs & Expos:
   Offer an interactive kiosk that draws crowds, starts conversations, and delights visitors without requiring staff presence.
5. Showcase Modern Innovation in Agricultural Spaces:
   Highlight how interactive AI can pair with traditional fair environments to create fresh, exciting educational touchpoints.